In 2020, the long-haul trucking industry faced another year of unpredictable and volatile demand. The ongoing COVID-19 pandemic presented peaks and valleys in shipping needs on the shipper side, and a difficulty to forecast demand on the carrier side.
Shippers are increasingly being forced to turn to the spot market for capacity – putting them at the mercy of dynamic pricing, while simultaneously not guaranteeing dependable access to reliable carriers who can deliver expected service levels. Fact is, dynamic pricing approaches aren’t serving shippers or carriers as they further accentuate feast-or-famine pendulum swings of demand and capacity supply. Today, both shippers and carriers need to redefine their criteria for success.
SemiCab—Recognized as an April 2020 Gartner Supply Chain Cool Vendor
Chris Russell, Customer Success Executive, Blue Yonder
ElMarie Hugo, Supply Chain Industry Strategist
Jagan Reddy, Co-Founder, SemiCab