Understanding ORCHESTRATED Collaboration™

Frequently asked questions.

I have a TMS in place, how does SemiCab complement my solution?

Brands on our platform don’t have to change a thing to benefit from collaborative opportunities. We offer EDI and API integrations to your TMS solutions. We have partnerships with all leading Enterprise TMS applications.

SemiCab serves as an extension of your TMS by pulling data from the solution, enriching that data, and delivering it back so you can create continuous improvement. Our customers deploy SemiCab in conjunction with their TMS because they recognize the need for a single app to manage all transportation beyond the tender where their TMS stops. SemiCab offers a way to see all loads for the day with optimal lanes and rates so you can optimize your transportation spend based on needs and a path to fulfilling customer orders as needed by rebalancing inventory seamlessly and optimally via data-driven insights and automation.

How is SemiCab different from a traditional load board and other digital freight platforms?

This isn't your average tactical system that matches trucks with loads and leaves it to the brands and retailers and carriers to do the heavy lifting. We know that technology can boost the benefits of collaboration, but it doesn’t enable it on its own.

Our key differentiator is what we call Orchestrated Collaboration™. We achieve this by optimizing aggregate demand and supply across a multi-enterprise network and continuously creating new collaboration opportunities for shippers and carriers to work together and making that happen.

Note that our tech-enabled services approach differs greatly from other digital freight solutions that are focused on matching a single load at a time, don’t leverage the network as a whole, and ultimately leave the hard work of collaborating to the network participants themselves.

How can SemiCab support my sustainability goals?

Our unique approach to creating optimized routes and fully loaded round trips reduces carbon emissions from empty miles, helping you achieve your sustainability goals.

Once a shipment leaves my facility, what can I expect?

Working with us is easy. Once a load leaves your facility, we offer live GPS tracking on your shipments. You’ll be notified of all shipment progress milestones such as accepted, in-progress, dispatched, at pickup, in transit, at delivery, and delivered.

What kind of support can I expect? What happens if I have a problem with a load?

When you join the SemiCab community, you become a valued partner, and we take that commitment seriously. You’ll have access to a team member 24/7.

What services does SemiCab offer to brands and retailers?

We offer local, regional, and long-haul full truckload (FTL) capacity across the following truck types:

- Dry van: Regular (53′)
- Reefer: Regular (53′)
- Drop and hook programs

Our reach is across all 50 states; however, we currently have a strong presence in the Northeast, Southeast, Texas, and Southern California.

How do I get started?

Every relationship starts with an assessment and a short trial period. We take a look at your historical data (loads, routes, and volumes) and identify domiciles and lanes where we can immediately eliminate empty miles and/or deliver more efficient one-way capacity. This leads to an engagement that may run six to eight weeks, which demonstrates the potential value of a partnership and gives all parties a great place to start. From there, we can expand coverage to the rest of your network. To learn more or ask questions, send an email to: [tellmemore@semicab.com] and our team will contact you shortly.

Can you explain how SemiCab works? How does the platform make the most optimal decisions while considering in all the variables at play?

The core of SemiCab’s approach is our predictive capacity optimization engine. On the demand side, the platform predicts demand from shippers in the network across lanes/locations and combines that predicted demand with actual demand to create an aggregate view. On the supply side, SemiCab brings together the actual and predicted locations of carriers’ equipment along with drivers’ hours and duty cycles. The aggregate demand and supply is optimized to create new opportunities for shippers to help them better utilize their own private and/or dedicated fleets, reducing volatility and increasing efficiencies. Demand and supply are continuously evaluated by the engine to be sure the collaboration being orchestrated reflects the most optimal matches that consider pickup, delivery, and  DOT constraints.

The key to our platform's success lies in the AI/ML and optimization models that are:
#1 continuously evaluating the changing demand and supply.
#2 orchestrating collaboration opportunities among shippers and carriers without them having to do anything different.

Does SemiCab use a partner tool for machine learning like AWS SageMaker, or is it internal technology?

The problem SemiCab solves for is unique and has not been adequately addressed at this scale until now. We, therefore, decided to build our own models for prediction and optimization.

How is the SemiCab solution different from other digital freight models?

This isn't your average tactical system that matches trucks with loads and leaves it to the shippers and carriers to do the heavy lifting. We know that technology can boost the benefits of collaboration, but it doesn’t enable it on its own. Our key differentiator is what we call Orchestrated Collaboration™. We achieve this by optimizing aggregate demand and supply across a multi-enterprise network and continuously creating collaboration opportunities for shippers and carriers to work together to increase efficiencies and eliminate empty miles, waste, and volatility. Our shippers don’t have to change a thing to benefit from collaborative opportunities.

Our approach differs greatly from other approaches out there that are focused on matching a single load at a time, don’t leverage the network as a whole, and leave the hard work of collaborating to the network participants themselves.

How long does it take to start seeing the benefits of joining the platform?

We start with an assessment to determine overall value over the course of one to two weeks. We take a look at shipment history: loads, routes, and volumes in the past so that we can better understand a shipper’s needs. By analyzing historical data, we identify domiciles and lanes where we can eliminate empty miles in the fleet or deliver more efficient one-way capacity. This leads to an engagement that may run six to eight weeks, which demonstrates the potential value and identifies the best place to start. From there, we can expand coverage to the rest of a shipper’s network.

How do you deal with inaccurate data from shippers, be it size, weight, special requirements, issues where loads are not ready for pick up when they were supposed to be, or risks of missing delivery appointments?

Operational challenges like this are never going to go away. With SemiCab, our optimization works in real-time, so it is always learning. The predictive piece doesn’t just tell us when the demand is going to come up, it also tells us where, providing insight into where all trucks are going to be at any particular point in time. The advantage of machine learning is that it can predict that something is going to go wrong with a particular trip/load assignment. From there, you can feed that scenario into the optimization algorithm and let it deal with avoiding the issue by reassigning and rerouting.

Another benefit of machine learning is that as issues arise over time, a pattern emerges and from there, we’re able to adjust and learn from it. The combination of prediction through machine learning and continuous optimization is at the core of what we do to ensure we adhere to pickup and delivery windows, carrier duty cycles, and HOS regulations.

Dynamic pricing has become popular recently, is it actually adding value?

Dynamic pricing has a place in some digital freight models, helping address unforeseen fluctuations in demand as long as there is transparency around process and market factors. It is hard for an enterprise to operate exclusively on a dynamic pricing model for all its truckload needs as budgeting for freight becomes almost impossible with this approach. In essence, dynamic pricing really only helps on a case-by-case basis, rather than adding reliable and continued value to the freight network the way Orchestrated Collaboration™ does.

Digital freight models have brought smaller carriers and owner-operators in the ecosystem. Why has that not stabilized the market?

Digital freight models have leveraged technology for creating better matches of loads with carriers by tracking asset location. While this has alleviated the burden of finding a suitable load and partially automated the processes of bidding and accepting loads, it has not fundamentally changed anything from how things have worked conventionally. This strategy still depends on matching one load at a time, retains the transactional flavor, and is not designed to make the overall network more efficient. This transactional approach, in fact, increases volatility as participants try to pursue rates that favor them individually. The antidote to this volatility is to increase the efficiency of the entire network by reducing empty miles, which in effect adds capacity without adding trucks.

How can Orchestrated Collaboration™ help increase private and dedicated fleet utilization?

SemiCab's Orchestrated Collaboration™ enables shippers to manage their transportation without the need to change their process. It helps shippers increase the utilization of their private and dedicated fleets by enabling them to offer their underutilized capacity to a multi-enterprise network.

Since private and dedicated fleets represent a significant part of the overall trucking capacity in the U.S., many shippers decide they need private/dedicated fleets to fulfill their customer service needs, but it is often more expensive than one-way transportation. With the inherent imbalance in each supply chain, these fleets are also frequently underutilized. The only way to increase their utilization is to augment their use with other shippers’ freight, what SemiCab's Orchestrated Collaboration™ enables.

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Virtual Dedicated Capacity: Webinar Recap

Read on for key takeaways from our latest Webinar, Virtual Dedicated Capacity: The Antidote to Freight Capacity Volatility. We discussed dynamic pricing, dedicated fleets, and freight marketplace volatility, along with our solution to the issue: virtual dedicated capacity through SemiCab’s Predictive Optimization™ algorithm.

Dynamic pricing has been a part of the freight marketplace for years, and yet, is it really beneficial? Let’s break down the concept of dynamic pricing and explore why all of us at SemiCab believe the current freight model is broken. It’s time for change.

Everything you need to know about Dynamic Pricing

Dynamic pricing has been a part of the freight marketplace for years, and yet, is it really beneficial? Let’s break down the concept of dynamic pricing and explore why all of us at SemiCab believe the current freight model is broken. It’s time for change.

Last month, SemiCab got together with industry experts Rajiv Saxena (Kenco Logistics) and ElMarie Hugo (Supply Chain Expert) to discuss the issues associated with empty backhaul miles, in particular with regard to private and dedicated fleets. We explored potential solutions, like how to monetize empty backhaul miles through the use of Collaborative Transportation Networks.

How to Monetize Empty Backhaul Miles Through the Use of Collaborative Transportation Networks

Last month, SemiCab got together with industry experts Rajiv Saxena (Kenco Logistics) and ElMarie Hugo (Supply Chain Expert) to discuss the issues associated with empty backhaul miles, in particular with regard to private and dedicated fleets. We explored potential solutions, like how to monetize empty backhaul miles through the use of Collaborative Transportation Networks.

Empty backhaul miles lead to lost revenue, unsafe conditions for drivers, and is unsustainable. We believe that Digital Freight Platforms are the solution to the issue, and that starts with community; with an equity-based ecosystem designed to ensure all participants benefit—SemiCab.

The Solution to Empty Backhaul Miles: Collaborative Digital Freight Platforms

Empty backhaul miles lead to lost revenue, unsafe conditions for drivers, and is unsustainable. We believe that Digital Freight Platforms are the solution to the issue, and that starts with community; with an equity-based ecosystem designed to ensure all participants benefit—SemiCab.

Empty backhaul miles are expensive, wasteful, and a nuisance. Shippers who have a dedicated fleet or their own private fleet to take care of deliveries and pickups generally don't have a solution in place that is designed to find loads for the backhaul portion of the drive. Read on to learn how Collaborative Transportation Networks can help.

In-Depth Analysis: The Problem with Empty Backhaul Miles

Empty backhaul miles are expensive, wasteful, and a nuisance. Shippers who have a dedicated fleet or their own private fleet to take care of deliveries and pickups generally don't have a solution in place that is designed to find loads for the backhaul portion of the drive. Read on to learn how Collaborative Transportation Networks can help.

Shippers are increasingly relying on private and dedicated fleets, but empty backhaul miles present a major challenge. If you’re looking to eliminate empty miles...read on.

How to Avoid Running Your Private or Dedicated Fleet With Empty Miles

Shippers are increasingly relying on private and dedicated fleets, but empty backhaul miles present a major challenge. If you’re looking to eliminate empty miles...read on.

For decades now, the freight marketplace has been cyclical—with moments of calm leading to volatility, and back to calm. The past few years have been mostly volatile, and though many attempts have been made to address its many inefficiencies, nothing has come close to making an actual impact. So, what are the freight marketplace trends, and what can we learn from them?

What you need to know about 2017-2020 freight marketplace trends

For decades now, the freight marketplace has been cyclical—with moments of calm leading to volatility, and back to calm. The past few years have been mostly volatile, and though many attempts have been made to address its many inefficiencies, nothing has come close to making an actual impact. So, what are the freight marketplace trends, and what can we learn from them?

Digital Freight Networks are evolving from load-centric and transactional to a network-centric approach focused on creating and sharing value. Leading the charge is SemiCab, a Digital Freight Ecosystem.

Shippers: Get Your Freight Covered at a Budgeted Rate with a True Digital Freight Ecosystem

Digital Freight Networks are evolving from load-centric and transactional to a network-centric approach focused on creating and sharing value. Leading the charge is SemiCab, a Digital Freight Ecosystem.

We are happy to announce that Gartner Inc. has recognized SemiCab as an April 2020 Cool Vendor in Supply Chain. Gartner states: Supply chain technology leaders should use this research to identify emerging vendors that can drive enhanced business value.

SemiCab named 2020 Cool Vendor in Supply Chain by Gartner, Inc.

We are happy to announce that Gartner Inc. has recognized SemiCab as an April 2020 Cool Vendor in Supply Chain. Gartner states: Supply chain technology leaders should use this research to identify emerging vendors that can drive enhanced business value.

In the wake of the COVID-19 pandemic, the long-haul industry has been put to the test, day after day, hour after hour. And as we go into the next few months of this crisis, the challenges will continue to pile on. The main struggle? Historic fluctuations in supply and demand. As scary as that sounds, there are solutions. A recent report from Gartner recommends to “explore digitized freight platforms as a supplementary method to acquire capacity and get better freight insights.”

How Digitized Freight Platforms Can Help With Current Domestic Transportation Capacity Challenges

In the wake of the COVID-19 pandemic, the long-haul industry has been put to the test, day after day, hour after hour. And as we go into the next few months of this crisis, the challenges will continue to pile on. The main struggle? Historic fluctuations in supply and demand. As scary as that sounds, there are solutions. A recent report from Gartner recommends to “explore digitized freight platforms as a supplementary method to acquire capacity and get better freight insights.”

SemiCab announces its partnership with Blue Yonder, where SemiCab will be providing freight capacity optimization on their Luminate Platform to help optimize the supply chain for shippers.

SemiCab—Digital Freight Ecosystem—Partners with Blue Yonder

SemiCab announces its partnership with Blue Yonder, where SemiCab will be providing freight capacity optimization on their Luminate Platform to help optimize the supply chain for shippers.

The long-haul freight industry suffers from various forms of waste, making the entire system inefficient. In this post, we explore lean thinking and the role it can play in reducing waste and creating opportunity in the long-haul trucking industry.

Waste in the Long-haul Trucking Industry and How Lean Thinking Can Help

The long-haul freight industry suffers from various forms of waste, making the entire system inefficient. In this post, we explore lean thinking and the role it can play in reducing waste and creating opportunity in the long-haul trucking industry.

No matter the size of your freight business, getting paid is a top priority. And yet, the typical freight payment process can take anywhere between 30 to 90 days, that’s just too long. Read on for our top tips for speeding up freight payment.

Get Paid Faster: Top Tips for Speeding Up Freight Payment

No matter the size of your freight business, getting paid is a top priority. And yet, the typical freight payment process can take anywhere between 30 to 90 days, that’s just too long. Read on for our top tips for speeding up freight payment.

There are countless things being done to keep shelves stocked, the population safe, and the economy moving during this COVID-19 crisis. With challenges presented by social distancing, health orders, travel restrictions, and a volatile market, the freight industry needs now more than ever to embrace freight tech solutions that will allow them to keep up with demand.

Freight tech solutions key to keeping truckers on the road during COVID-19 outbreak

There are countless things being done to keep shelves stocked, the population safe, and the economy moving during this COVID-19 crisis. With challenges presented by social distancing, health orders, travel restrictions, and a volatile market, the freight industry needs now more than ever to embrace freight tech solutions that will allow them to keep up with demand.

There are countless things to consider when choosing a load board: cost, number of loads provided, real-time updates, and so much more. Check out our guide for choosing the best load board for your needs, and learn about how a load board is a key part of modern freight commerce facilitated by SemiCab, the digital freight ecosystem.

What to consider when choosing a load board

There are countless things to consider when choosing a load board: cost, number of loads provided, real-time updates, and so much more. Check out our guide for choosing the best load board for your needs, and learn about how a load board is a key part of modern freight commerce facilitated by SemiCab, the digital freight ecosystem.

Due to a highly fragmented market, coupled with limited use of technology and lack of transparency, the creation of a mutually beneficial digital ecosystem for the long-haul trucking industry was not feasible in the past. But today, SemiCab’s revolutionary technology is changing that.

Solving the Loyalty Shortage in the Long-haul Trucking Industry

Due to a highly fragmented market, coupled with limited use of technology and lack of transparency, the creation of a mutually beneficial digital ecosystem for the long-haul trucking industry was not feasible in the past. But today, SemiCab’s revolutionary technology is changing that.

The emergence of digital ecosystems, built on the core principle of facilitating economic activity through peer-to-peer networks, is quickly disrupting traditional business models. With increased connectivity and evolving customer expectations, it's important for businesses to reimagine their future in the context of this new digital economy. Read our blog to learn more about digital ecosystems and its potential impact on the trucking industry.

The Digital Economy is Bringing Value Sharing to the Long-haul Trucking Industry

The emergence of digital ecosystems, built on the core principle of facilitating economic activity through peer-to-peer networks, is quickly disrupting traditional business models. With increased connectivity and evolving customer expectations, it's important for businesses to reimagine their future in the context of this new digital economy. Read our blog to learn more about digital ecosystems and its potential impact on the trucking industry.

Today, drivers are stuck doing a lot of extra math to see whether the money they will make on any trip will cover the cost of empty miles. It’s time for a change. Read on to see how the industry is coming together to disrupt the antiquated model that has plagued us for decades and ensure that drivers get paid for every mile driven - no more, no less.

Get Paid for Every Mile - Only With SemiCab

Today, drivers are stuck doing a lot of extra math to see whether the money they will make on any trip will cover the cost of empty miles. It’s time for a change. Read on to see how the industry is coming together to disrupt the antiquated model that has plagued us for decades and ensure that drivers get paid for every mile driven - no more, no less.

Trucking is the backbone of the U.S. economy. Here are some interesting facts about the freight ecosystem we are part of! Enjoy the infographic.

Interesting Facts on Trucking

Trucking is the backbone of the U.S. economy. Here are some interesting facts about the freight ecosystem we are part of! Enjoy the infographic.

As one of the largest and critical industries to the health of U.S. economy, long-haul trucking with outdated approaches is due for a much-needed overhaul. While there have been attempts to address inefficiencies for decades now, they tend to only focus on issues vertically, which is restrictive and ineffective.

The Top 6 Challenges Facing the Long-Haul Trucking Industry Mean It’s Time for a Change

As one of the largest and critical industries to the health of U.S. economy, long-haul trucking with outdated approaches is due for a much-needed overhaul. While there have been attempts to address inefficiencies for decades now, they tend to only focus on issues vertically, which is restrictive and ineffective.

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